Best New Hampshire Outdoor signage helps promote brand recognition, attract customers, and set businesses apart from the competition. It’s a marketing tool that must clearly communicate a memorable message within five seconds of its target audience. The goal is to plant a lead-generating seed in consumers’ minds that grows into loyalty.
Typical ways to enhance signage include ensuring the sign is large enough to be visible from a distance, incorporating the right colors and fonts for the brand, and designing the layout in a way that is easy to read. It’s also important to maintain the signs regularly by power washing or painting them as needed to protect against damage from weather elements.
For many businesses, however, there are unique and effective ways to elevate their outdoor signage beyond the bare minimum. Whether you’re looking to add an informational kiosk, a directional blade sign, a vinyl banner, or something else entirely, these creative and engaging signage enhancement ideas will help your business or event stand out from the rest and create lasting impressions on potential customers.
Illuminated and digital signage options can add a dynamic look to your signs that stands out from traditional, printed or handwritten sign materials. Using LED lighting, for instance, reduces energy costs while allowing your sign to be displayed 24/7. Digital signage New Hampshire also enables you to update the information displayed on your sign quickly and easily to meet the changing needs of your customers.
Adding a custom-designed banner or poster with your company logo to the front of your building, office, or event space is another great way to elevate your signage. The right color palette can complement your branding, and contrasting fonts make it easier to see the words even at a distance.
Proper landscaping around your signs can go a long way toward increasing visibility and making your brand look more professional. Creating a design plan that includes flowers, shrubs, trees, neat landscape beds, and mulch or stone around your signs is a great way to draw the eye and bring your signage to life. It takes a special skill to effectively design the landscape around your signage, so you’ll want to consult with a professional that has an eye for detail and a solid understanding of your specific needs and brand requirements.
While some people may consider a bright red stop sign to be a bit of an eyesore, the truth is that these bold, vivid colors are designed to catch the eye and contrast with the surrounding buildings, blue skies, and green trees. Similarly, your outdoor signs can be designed to compliment or clash with the colors of your business or event theme. For example, pastels may be a good fit for a children’s-themed store while a bold and elegant style would be appropriate for an attorney’s practice.
Neon lights are a fun and engaging way to elevate your event or location’s signage. Whether used on-stage or at designated photo spots, these luminous signs capture attention and encourage social media sharing, helping your event’s online visibility.