The restaurant business is competitive, so to stand out from your competitors and attract new customers, you need to offer more than just delicious food. You also need great marketing and branding. Signs for restaurants are an effective way to do both, promoting your eatery to the public and creating a lasting impression on people who visit. Read on to learn more about signs for restaurants, including what types of indoor signs you can get and their benefits.
Indoor signs promote your restaurant to the public, while helping customers find their way around. These include building signs that display your restaurant name and logo, window graphics that feature enticing designs or messages, and A-frame signs that can be placed on sidewalks to catch the attention of passersby. Using creative embellishments, like bright backlighting and branded colors, high background-to-text contrast, and digital components, you can create a standout visual that highlights your brand and catches people’s eye.
Your building and location are the most important factors in attracting new diners, but your indoor signage can make or break the experience once customers walk through your door. Using the right fonts, colors, and graphics on your restaurant’s interior signage can increase the likelihood that people will remember your restaurant and decide to return.
When designing your indoor sign, be sure that the message reflects the style of your restaurant. For example, an upscale French restaurant wouldn’t want to use a comic-style font on its signage. In addition, it is helpful to keep your message short and simple and to choose a font that is easy to read from far away.
Research has shown that diners often decide to eat at a restaurant based on the visual appeal of the exterior signage. For instance, a study found that diners thought a Chinese restaurant looked more authentic when the outdoor sign used traditional vertical characters than a font that was computer-generated.
Another way that your indoor signage can increase sales is by promoting specials to the passing public. Many restaurants rely on discounted items to draw in customers who would not otherwise stop by for a bite to eat. Displaying a coupon for 10% off on your digital signage can entice hungry patrons to stop in and spend money on food they wouldn’t have considered buying without the discount.
Whether you are looking for new ways to market your restaurant or simply want to update your existing sign, the experts at Zion Wraps & Signs can help. We specialize in the design and fabrication of high-quality, professional Las Vegas indoor signs that will boost your establishment’s visual appeal and encourage first-time diners to keep coming back for more. Contact our Las Vegas sign shop to get started.